Get more pipeline out of LinkedIn
LinkedIn Ads management for B2B companies running an inbound demand generation motion. Reach more category buyers, build mindshare, and grow pipeline.
Senior-level execution
A LinkedIn Top Voice, ranked in the top 200 globally in Venture Capital, working on your account.
Zero bottlenecks
Ads, thought-leader posts, targeting, attribution. Everything that usually slows pipeline down is handled.
95%
of B2B buyers aren’t in-market today. Ads keep you front of mind until they are.
Source: LinkedIn B2B Institute
The problem
Nurturing harder doesn't work. You need to reach more buyers.
Only around 5% of your category buyers are in-market at any time. Fixing the funnel won't convince the other 95%. Reaching more category buyers is the most efficient way to grow pipeline.
01
Unclear messaging
Prospects don't connect you to your category, or to the moments that trigger a purchase.
02
Optimisation overload
More time goes into tweaking, nurturing and testing than into finding new category buyers.
03
Inaccurate targeting
Your ads aren't reaching enough of the right buyers to build real mindshare.
The process
The new era of demand generation is human first
Run LinkedIn Ads in isolation and you'll waste budget. Fuel them with consistent founder- and employee-led content, and every impression works harder.
01
Attract
Your messaging is your targeting. We write for your ICP first, with founder- and employee-led content, so you reach the most relevant audiences.
02
Amplify
Organic reach has a ceiling. We put LinkedIn Ads behind your best content to reach more buyers, build mindshare and turn inbound into a predictable engine.
03
Scale
We find the playbook that repeats, then roll it into new segments and markets. Every 90-day cycle gets more efficient.
Proof
Pipeline influence you can prove to execs
We've spent years building LinkedIn presence and pipeline for founders in finance, consulting and B2B services. Here's what to expect.
32%
Outreach reply rate for Byzantine, a digital-assets firm, over 5 months.
60–90 days
Typical time for reach and inbound conversations to build after launch.
“Signal House didn't just help us post more consistently, they helped us figure out what Byzantine actually stands for in the market.”
Gaia Ferrero
Founder & CEO, Byzantine
Pricing
Choose the level of support your LinkedIn engine needs.
Managed packages are for companies already running LinkedIn Ads. Coaching suits companies with a small ad budget, or who haven't run ads before.
LinkedIn Ads
B2Bs spending $10K+/mo on LinkedIn Ads who don't need thought-leader content.
$4K/mo
Campaign management • Ad creative & copy • Weekly reporting
Book strategy callFull-Service LinkedIn
For teams that also need organic thought-leader content.
$6K/mo
2x founder posts/wk • Organic content strategy • LinkedIn Ads management
Book strategy callCoaching
For solo marketers and small teams spending under $5K/mo on LinkedIn Ads.
$1K/mo
2x 1-hour calls/mo • Anytime Slack access • Strategy audit
Book strategy callAbout
LinkedIn that works. Run by someone who’s done it.
Signal House founder Umair Shahzad is an award-winning LinkedIn creator and LinkedIn Top Voice, ranked in the top 200 globally in Venture Capital. Before Signal House he ran LinkedIn strategy for founders in institutional finance and construction.
Recognised as
FAQ
Common questions before you commit.
How quickly can we launch?
We take on a small number of ads clients at a time. If there's a space free, we can go from signed contract to live ads in under a week. If not, we'll hold your spot until one opens up.
Do you write everything for us?
We write the copy for every ad the strategy calls for. On Full-Service LinkedIn we also write two thought-leader posts a week for your founder. We don't take ad-hoc copywriting requests outside the strategy.
What do you need from us?
Admin access to your CRM, LinkedIn Campaign Manager and company page. We use them to build the ad messaging and content strategy and to find the most profitable segments to target. Brand guidelines, assets and a tone-of-voice guide help too.
Is ad creative included?
Yes, so it never becomes a bottleneck. We design the core image creative the strategy needs (video isn't included). On Full-Service LinkedIn that also covers carousels and documents. We don't take ad-hoc design requests.
How often do we meet?
Day to day we work async in Slack, with a recurring call once a month; meeting more often tends to cause needless account tweaks before momentum builds. Bi-weekly calls are available if you want them. You also get a performance report with insights and next steps every Monday.
What's the minimum term?
There isn't one. We invoice a month in advance and you can cancel any time. The results should be the reason you stay, not a contract.
How long does it take to see results?
It depends on your sales cycle. Companies with shorter cycles and an established LinkedIn presence usually see a lift within 6 to 8 weeks. New advertisers targeting cold audiences should expect around 12 weeks, as it takes time to saturate a new audience.
Strategy call
See what LinkedIn Ads could do for your pipeline
A 30-minute call. We’ll look at your current spend, your targeting and your content, and tell you where the pipeline is.
Free, no obligation.